The Pharmacy Show 2016

Today we ventured to the ‘north’ (according to Dom north is anywhere north of the Watford Gap…) for The Pharmacy Show at Birmingham NEC. The Pharmacy Show is the largest, national conference and exhibition for community pharmacy professionals and their industry.

This year we were delighted to design two stands for rbforhealth. The first stand had a strong winter theme, as part of their ‘Winter All Wrapped Up’ campaign. This campaign is focussing on the treatments for cold, flu and other common winter ailments, whilst highlighting pharmacy’s role in the antibiotic stewardship. This area drew a lot of attention, not only because of the sponsored café, but also for the eye catching winter wonderland display and the series of seminars on winter health, which ran throughout the day. The second stand was themed around all rb’s main launches in the last 12 months. This grouped lots of their different brands under one central journalistic theme.

The GSK stand, for it’s innovative use of space, and the Merial stand for the electronic dog that reacted by movement when you interacted with it, were two stands that particularly stood out for me (apart from the rb stand of course, which according to the rb team received a lot of compliments!).