Optrex Night Restore and Eye Mask shoot
Optrex has recently launched Optrex Night Restore Gel Drops, a new gel drop for the eyes that is applied before sleep to restore the eyes moisture over night. Optrex also simultaneously launched an Optrex Warming Eye Mask that is worn to relax and relieve tired eyes. Verve has been working on both of these launches to HCPs.
Back in June we spent the day in the studio filming the application of the gel drop and the demonstration the gel’s viscosity against the standard eye drops. We also used the day to create a simple video and shoot stills of the model wearing the new mask.
The materials have since been used for a digital detail aid, a 6-page leave piece, trade adverts (print and digital), a demonstration video and direct mailing.